MAKE YOUR MARK: ULTIMATE JAM EVENT SHAKES UP DISNEY’S CLUB PENGUIN WITH SECOND MONTH OF RECORD TRAFFIC
Make Your Mark: Ultimate Jam Follows Massive Success of Marvel Super Hero Takeover Event; Club Penguin’s First Single Tops iTunes Children’s Chart
Club Penguin, the #1 virtual world for kids, experienced its second straight month of record traffic with the Make Your Mark Ultimate Jam event. The party was the second most-trafficked event of the year, with players logging more than 35 million play sessions during the event. Additionally, Club Penguin secured the #1 spot on the iTunes Children’s Music chart for three weeks and counting with its first single, “The Party Starts Now”
by DJ Cadence, which was released as part of the event.
The Make Your Mark: Ultimate Jam event transformed Club Penguin into the biggest music and dance party ever, and marked the first time players had the chance to interact in world with Disney Channel personalities CeCe and Rocky from Disney Channel’s “Shake It Up.” During the event, players redeemed nearly 8 million dance and music themed items inspired by “Shake It Up” from the party catalog, making it one of the most in-demand collections in Club Penguin history.
“If Club Penguin continues to break records like we have this summer, the iceberg might actually tip due to all the new penguins!” said Lane Merrifield, co–founder of Club Penguin and executive vice president of Disney Interactive Worlds.
Also during the Make Your Mark: Ultimate Jam event, Club Penguin, along with Walt Disney Records, released its first ever single and music video, “The Party Starts Now” by DJ Cadence, which quickly became the top song in the iTunes Children’s Music category in many countries around the world, including the United States. The music video has accumulated more than a million views since it was initially previewed on Club Penguin’s YouTube channel.
The Make Your Mark: Ultimate Jam event builds on the success of Club Penguin’s Marvel Super Hero Takeover event, which was Club Penguin’s most-trafficked event ever – logging 40 million play sessions across 200 countries.