HIT Entertainment & TOTSY Partner for Angelina Ballerina Exclusive Product Sale

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HIT ENTERTAINMENT AND TOTSY PARTNER FOR ANGELINA BALLERINA™ EXCLUSIVE PRODUCT SALE

Premiere Shopping Community for Parents Hosts Limited Time Angelina Ballerina Retail Promotion Beginning on Saturday, November 5

NEW YORK, NY (November 4, 2011)—HIT Entertainment, one of the world’s leading providers of high-quality children’s entertainment, announced today that it has partnered with online retailer TOTSY.com for a special Angelina Ballerina™ retail promotion.  TOTSY is an online private sales site and community dedicated to offering exclusive deals on must-haves for parents, babies and kids. The Angelina Ballerina sale, which launches on TOTSY as a five-day exclusive on Saturday, November 5, will run through Wednesday morning, November 9.

During the sale, consumers will be able to find Angelina Ballerina products that were expertly procured by TOTSY’s buyers and offered at a discounted price.  Angelina Ballerina sale offerings are from such companies as the Alexander Doll Company (dolls), Wonder Forge (games), Mattel (figures and playsets), Rubies (costumes), Topsville (apparel), Schylling (kaleidoscopes and alarm clocks) and Penguin Young Readers Group (books).

The five-day sale will be promoted via banner ads on TOTSY.com and AngelinaBallerina.com, and an email newsletter to Angelina Ballerina fans and TOTSY members, as well as through Twitter (@ABLovetoDance, @myTOTSY) and Facebook (facebook.com/angelinaballerina, facebook.com/TOTSYfan).  Lifestyle blogger, Vera Sweeney (I’m Not Obsessed, Lady and the Blog), will host a Twitter Party on Monday, November 7, from 2 pm to 3 pm ET to talk to TOTSY member parents about Angelina Ballerina and the sale.  TOTSY will also feature the sale in their daily email alert.

“Parents across the nation depend on TOTSY for popular, high quality products and we know they will be excited to find the exclusive Angelina Ballerina product sale,” said David Niggli, Chief Merchandising Officer at TOTSY.com. “Angelina Ballerina  is definitely the kind of brand we at TOTSY are proud to be able to offer to our members and we’re looking forward to working with HIT Entertainment to offer parents this very special promotion.”

“TOTSY is recognized for its selection of high quality offerings and incredible customer service, making it the perfect destination for fans to find Angelina Ballerina merchandise,” said Stacey Reiner, Vice President, Licensing, US & Canada, HIT Entertainment Global Brands. “Parents will love finding a large selection of Angelina Ballerina products – from toys to books to apparel – all in one place and perfect for their aspiring young dancers.”

Angelina Ballerina, a beloved publishing property for close to three decades, is a little star with big dreams of becoming a prima ballerina.  This feisty little mouse works hard to reach her goals and along the way, and always learns from her mistakes. When little girls share in Angelina’s experiences, they’re inspired to go after their big dreams too. In addition to the critically acclaimed story books created by Katharine Holabird and Helen Craig, Angelina Ballerina dances her way into the hearts of young girls on PBS KIDS® and Sprout® in the CG-animated series, Angelina Ballerina The Next Steps.  For more information about Angelina Ballerina, please visit www.angelinaballerina.com.

About Totsy.com

Headquartered in New York, TOTSY (http://www.totsy.com) is a privately held company dedicated to providing its members with access to coveted and essential products and brands designed for expecting moms and parents of young children at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit www.TOTSY.com.

About HIT Entertainment

HIT Entertainment is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Angelina Ballerina™, Barney™, Bob the Builder™, Fireman Sam™, Angelina Ballerina™, Mike the Knight™, Pingu™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.

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